What is ‘play’, and why does it matter?

Right now, around the world, play in the form of physical activity has not been made a priority. Our goal is to re-write this narrative and empower those responsible for children’s health to make play a part of a child’s daily routine. Children who develop healthy patterns of play and physical activity earlier in their lives have improved physical and mental health. You will also set them up for success, for children who play are more active later in life, thus preventing severe chronic diseases like obesity, cardiovascular disease, and diabetes.

Our mission at Aim to Play LLC is to promote physical activity in youth by providing consulting, grant writing, and program evaluation services to schools and community organizations with the ultimate goal of promoting children’s health. We’re all on the same team and want what’s best for our children, so together, let’s change the game for the most inactive generation of our time.

— Jeanette Ricci, PhD
Founder and Owner of Aim to Play LLC